State Bank of India has something most fintechs would dream of: hundreds of millions of customers.
Yet its Chairman has acknowledged something important:
SBI “definitely missed the payments bus.”
SBI Chairman C. S. Setty said the bank is now trying to strengthen YONO Pay and get more of its customers to use SBI’s own payment ecosystem.
The challenge?
By the time State Bank of India pushed harder into consumer payments, PhonePe and Google Pay had already built enormous user habits around UPI.
In June 2026, SBI processed more than 631 crore UPI transactions across the ecosystem, but only around 2.3 crore were through its own apps.
That gap tells an interesting story.
SBI had:
Customers. Trust. Infrastructure. Distribution.
But fintechs captured something arguably harder to win:

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