Bajaj Capital's distribution network includes a large base of advisors who function much like DSAs and connectors in the lending ecosystem. A tech-enabled, data-driven overhaul of this network signals where wealth and financial distribution generally is headed — toward hybrid models that combine human relationships with algorithmic decisioning.
For lenders, DSAs and connectors watching from the credit distribution side, this is a signal that legacy distribution-heavy institutions across financial services are under pressure to modernise their advisor networks rather than compete only on trust and scale.