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In a significant move to accelerate insurance penetration beyond India's metropolitan centers, Shriram General Insurance (SGI) has announced a strategic corporate agency partnership with leading non-banking financial company (NBFC) SK Finance Limited.
Through this corporate agency alliance, Shriram General Insurance will distribute its extensive portfolio of general insurance solutions across SK Finance’s network of over 700 branches and allied distribution touchpoints nationwide.
Unlocking Point-of-Financing Insurance in Bharat
The alliance brings together two major financial institutions with deep-rooted presence in semi-urban, rural, and emerging commercial corridors.
SK Finance, which specializes in financing commercial vehicles, passenger cars, tractors, two-wheelers, and micro-enterprises, provides Shriram General Insurance with an immediate captive funnel of borrowers seeking asset protection at the exact moment of loan origination.
"Insurance is an important enabler of financial resilience, particularly for customers in rural and semi-urban markets, where access to comprehensive protection solutions can play a meaningful role in safeguarding their financial journeys," said Rajendra Kumar Setia, Managing Director and CEO of SK Finance Limited.
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