Banking & NBFCs · Daily brief
With online financial fraud losses at ₹22,495 crore and over 24 lakh complaints filed in 2025, Bandhan Bank is betting pop culture works better than compliance texts.
Bandhan Bank has roped in filmmaker Rohit Shetty to front a nationwide cyber fraud awareness campaign called "Cyber Cop."
The move responds to a ₹22,495 crore national security issue: Indians filed over 24 lakh complaints of online financial fraud in 2025 alone.
Bandhan Bank's deepest retail footprint sits in Tier 2 and Tier 3 markets, where digital banking adoption is expanding fastest and scam exposure is rising alongside it.
Rather than relying on standard "Do not share your OTP" text alerts, which the bank says most customers ignore, the campaign uses Shetty's mass-market "cop universe" appeal to push a simple message: "Pause. Verify. Report."
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