KisaanSay raises ₹34 crore to scale farm-to-consumer supply chain model

KisaanSay, a Gurugram-based startup, has closed a ₹34 crore funding round led by NAB Ventures. The capital will accelerate the company's farm-to-consumer business model, which sources single-origin, traceable food products directly from farmers and delivers them to end consumers.

The startup's core value proposition is disintermediation: by removing middlemen, KisaanSay aims to improve farmer earnings while offering consumers verifiable, traceable food products at scale. The model sits at the intersection of rural income support and premium consumer demand for supply chain transparency.