KisaanSay, a Gurugram-based startup, has closed a ₹34 crore funding round led by NAB Ventures. The capital will accelerate the company's farm-to-consumer business model, which sources single-origin, traceable food products directly from farmers and delivers them to end consumers.
The startup's core value proposition is disintermediation: by removing middlemen, KisaanSay aims to improve farmer earnings while offering consumers verifiable, traceable food products at scale. The model sits at the intersection of rural income support and premium consumer demand for supply chain transparency.
Capital deployment plans include supply chain expansion, brand strengthening, technology and backend infrastructure investment, and growth of the farmer network. These execution levers suggest KisaanSay is moving beyond early validation toward operational scaling.
NAB Ventures' backing signals institutional confidence in scalable agri-value chains. The venture firm's participation validates both the business model and the team's ability to execute across supply, logistics, and consumer acquisition—three critical bottlenecks in farm-to-consumer startups.
